Is it cheap or expensive?
About 8% below what it's worth.
Price $541.15Fair value $590
COMING SOON
Every stock explained, in plain English.
Type a stock. Get a straight answer in one sentence, then every number behind it when you want them.
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THE SHORT ANSWER
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THE SHORT ANSWER
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Every US stock and ETF·10 years of financials·Full option chains·Refreshed through the trading day
01FOR EVERYONE
The questions everyone asks. Answered first.
Is the dividend safe?
Raised for 21 years in a row.
What do analysts think?
Most say buy. Target $640.
48 buy6 hold1 sell
What do the bulls and bears say?
The bulls lead, 70 to 30.
Bull case 70Bear case 30
The bull says
- Cloud sales growing about 20% a year
- Keeps 45 cents of every sales dollar as operating profit
- Pays a rising dividend and buys back shares
The bear says
- Spending on AI data centres is huge and still climbing
- Priced at about 32 times earnings, above its average
- Rules on big tech could get tighter
Weighed from the company's filings, analyst notes and the news. Each point links to its source.
AND EVERY MORNING: TODAY'S MARKET
A mixed session. Here's why.
One honest headline, the five readings behind it, and holidays or half days flagged before they catch you out.
USVeterans Day: stocks open, bond market closed
Neutral
71% agreement between the five readings
02WHEN YOU WANT THE WHY
One score. Every reason behind it.
The Quill Score ranks the business, its growth and its technicals against every stock we track. Click any part and it shows its working, down to the line in the annual report.
Business qualityTop 6%
GrowthTop 30%
TechnicalsMiddle
Who's buying, who's talking 
MSFT
Insiders, Congress, and how the news and the crowd feel.
Insiders, 90 days
2 sells
Routine, planned months ago
Congress
3 buys
and 1 sell, last 90 days
SENTIMENTMostly positive
News tone64% positive
Social posts71% bullish
Options tradersMore calls than puts
How it stacks up MSFT
Against its closest rivals on return, value, margins and dividend.
MSFT+22%
GOOGL+18%
AMZN+9%
AAPL−3%
One-year return
Through great investors' eyes
Famous methods applied to this stock's numbers.
WBBuffett-style quality4 of 5
BGGraham-style value2 of 5
PLLynch-style growth3 of 4
Bull & Quill's application of their published methods, not their opinion. None of them is connected with Bull & Quill.
03FOR INCOME AND OPTIONS
Tell us what you think happens. We find the trade.
Pick a view. We show the option trade that fits it, what it pays and the most you can lose. Then every strategy's record on this stock, month by month.
MSFT · {{ t.kind }}Nov 20 expiry
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You collect
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Chance it works
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Worked on MSFT
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THE RESULTS
How each strategy has done on Microsoft.
A 28-day trade opened at the start of every month, priced from Microsoft's real prices and volatility.
STRATEGYEVERY MONTH · {{ months }} TRADESAVG TRADEWORSTTOTAL
{{ r.name }}YOUR VIEW
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{{ r.wins }} of {{ r.n }} made money
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wonlostHover a square for that month.
Simulated, because past option prices aren't kept. Each trade is rebuilt at the same distance from the price every month and held to expiry. No commissions or early exits. Past results don't promise future ones.
Ideas that fit today's market.
Every morning, the trades that suit this kind of market and your level, explained step by step. Every idea is logged in a public track record, wins and losses.
Sample figures. The live record replaces them at launch.
412
ideas logged since January
79%
made money
+$38
average per idea
SELL A PUT · fits a calm market
Collect $64, keep it above $86 by Nov 20
PUT SPREAD · risk capped
Collect $121, most you lose $379
COVERED CALL · on shares you own
Earn $96 extra this month on 100 shares
Options income screener
Puts, covered calls, spreads and condors across 500 stocks.
Stock and dividend screeners
Quality, growth, value and reliable payers, ranked.
Earnings and volatility
Expected moves, past reactions and when options are rich.
Calculators
Fair value, DCF, dividend income, option profit and loss.
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